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Studio 100

shop-in-shop concept at Fun

A new Studio 100 shop-in-shop concept was realized in order to enhance the attraction of the shop for shopping parents with young children, while increasing its functionality at the same time. A recognizable and inspiring white-orange-yellow universe aims at strengthening the emotional connection with children. The striking shop front ensures attraction from a distance, and excellent visibility from all perspectives. An intuitive path leads children past the various Studio100 figures; each figure in its own white box where his or her colourful merchandising assortment is presented.

Pilot stores in Oudenaarde & Sint-Denijs-Westrem, spring 2011
Roll-out in Turnhout & Merksem, spring 2012

  • design
  • execution