online shop concept
In order to integrate Brantano’s online shop in the offline environment, Mojo designed an update of the Brantano shop concept. A hybrid ambient was developed separating emotion in the front store and ratio in the main store where goods can be picked up. At the entrance an inviting boutique atmosphere with a female touch was created, focusing on inspiration and the online offer of the Macintosh retail group. A combination of white metal with light oak, completed with light structures and fine white curtains guarantee a cozy atmosphere. A transparent navigation wall hoovers shoppersinto the main part of the shop.
Brantano, piot store Moeskroen, March 2013