The revival of gift cards

A cutting-edge new POS architecture for Bongo gift cards offering more experience for the shopper and creating more impact on the shop floor throughout different retail channels. A fine white metal frame with flexible colourful boxes provides an intuitive segmentation of the broad and diverse product offer. Open spaces outline categories. An interactive screen and sticking-out whirligigs provide commercial dynamics capturing shoppers. Also retailers appreciate the functional design, easy to complete stock and adapt in function of changes in Bongo’s product range. Concept and production by Mojo.

Belgium & The Netherlands, as of November 2013

  • design
  • execution