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Belmoca

The new espresso sensation

Mojo designed and implemented stylish furniture to present the high-end espresso machines of Belmoca, the Belgian company set up by Sip-Well.

Mojo was invited to conceive display furniture that reflects the product's pure luxury on the one hand and that is "ready for sampling" for the shopper on the other hand. In order to experience for yourself that Belmoca espresso is "something else" everything is available and integrated in the display.

The unique diamond shaped aluminium capsules are presented in plexiglas showcases in the display. The black golden colour palette and the mix of materials have been carefully selected to embrace the brand's pure luxury image. The shelves are lit with LED's to provide attraction from a distance and to spotlight the high-quality espresso machines.
Design and implementation by Mojo.

Belmoca display furniture, Media Markt, Saturn, Selexion and Krëfel, June 2013

  • design
  • execution