Generation store

Design of Belgacoms Generation store focusing on Generation services where youngsters discover new technology, experience, meet friends and chill. An industrial black box in combination with a metal tube structure, in contrast with new technology, gives shape to an inspiring and recognizable universe. Modular tube-based furniture offers an extensive touch & feel product presentation in combination with information and experience. A central lounge at the back fulfils the true Generation experience with an interactive screen, in the middle of pink poufs, a photo booth, ad valvas, free recharger, drinks vending machine and music.

Stores in Louvain-la-Neuve, Liège & Ghent , 2010 & 2011

  • design
  • execution