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Base

the new shop concept

In 4 pilot stores, designed and implemented by Mojo, Base shoppers can discover a wide variety of ideas, products and services in a particular atmosphere. Mojo applied warm materials such as light coloured wood and combined it with white shades. The specific lighting above the counters further intensifies this cosy mood.

The Base "freedom" value was translated in an open structure with dynamic connecting lines, transparent light structures and small counters scattered over the shop floor. The eye-catching back wall increases distance attraction, as it is visible through the transparent façade of the Base shop.

Pilot stores in Brussels, Leuven, Kortrijk and Ghent, December 2012

  • design
  • execution